7 Digital Tactics For eCommerce Personas [INFOGRAPHIC]

"value hunter"
Example Tactic: Flash sale
She needs:
A clear value proposition
Discounts/Deals
Tiered Service Options

"Researcher"
Example Tactic: Reviews
He needs:
* expert/consumer Reviews
* Rating
* Recommendations

 "Brands Devotee"
Example Tactic: Loyalty Programs
She needs:
* Engaging UX
* Loyalty Rewards
* Social Platform

 "Social Butterfly"
Example Tactic: Social Discovery
She needs:
* Social Discovery
* Personalization
* Sharing Tools

"Replenisher"
Example Tactic: Free shipping
He needs:
* automatic Re-Ordering
* Subcription Service
* Loyalty Programs

 "Mobile Shopper"
Example Tactic: Mobile / Tablet Optimized Experiences
She needs:
* Responsive Design
* Local Stores/deals
* Notifications/Alerts

 "Gifter"
Example Tactic: Gift Collections
She needs:
* Gift Cards
* Wrapping Services
* Holiday Promotions