Getting Started With Your Email Marketing Campaign - An Infographic

Getting Started

1. Who: Adding contacts to your email lists

[ ] Done Business within last 6 months
[ ] Subscribed to receive emails within last 3 months
[-] Purchased lists or 3rd party lists of any kind
[-] Scraped email addresses from internet

2. What: Creating your emails
Subject Line
[ ] Keep it short
[ ] Include your company name
[ ] Tell them what´s inside
[-] Avoid Repetition: Contacts Often unsubcribe from repettitive emails
[-] Avoid Promotional: Promotional words with CAPS or exclamation marks
[-] Avoid Personalization: Subject lines with person´s name get less views

3.Relevance: is one of the biggest reasons subscribers choose to opt out
[ ] Segement your list with sublists and send relevant emails
[-] Don´t send men an email about a shoe sale for women
[ ] Good Content: Keep your content interesting and not repetitive
[ ] More Links = More clicks

4. Bad Words: Avoid using spammy words in your email

Increase. Order. amazing. Pleasure. Free. Money. Credit. Check. Offer. Discount. Save. Erotic. Call Now. Your Income. Opportunity. Join. Cheap. Weight Loss.

5.When: when to Send Your emails and get the best response
Best Days: Tuesday, Wednesday, thursday.

6.Best Times
9am-10am: First hour of the day is one of the best times
3pm-5pm: Life changing - property and financial services
4pm-7pm: B2B get viewed by working late
7pm-10pm: Consumers - clothing, sports, gyms

7.How Often: getting emails too frequently is a major reason people unsubscribe
[ ] New Years Day
[ ] Father´s Day
[ ] Mother´s Day
[ ] Halloween
[ ] Christmas