Infographic / Why Content for SEO?

• 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page
• The keys to good content? According to Google Fellow Amit Singhal, the four factors to consider are:
  
• Provide original content or information, original reporting, research or analysis.
• Content needs quality control.
• Content should provide complete and comprehensive coverage of the topic.
• The content should be something you'd want to share, recommend or bookmark.
• Quality content makes your site visible in search engines, but perhaps more importantly for marketers, it can influence purchase decisions. More than half of marketers (57 percent) say their blogs have led to customer acquisitions, according to HubSpot’s Inbound Marketing Survey. From consumers’ perspective, it’s clear that content that can be easily discovered online is a preferred method of product and service research. Nearly three-quarters of shoppers prefer information from companies in the form of articles over ads, and 42 percent look to blogs for information about potential purchases.
  
  The value of content in terms of converting search (and other) site visitors holds true whether you’re in the B2B or B2C sector: Sixty-one percent of consumers are more likely to buy from brands that offer custom content, and 60 percent of business decision makers say content helps them make purchase decisions.
  
  While these numbers speak to the value of content anywhere across the web, a study from BlogHer demonstrate the value of SEO-friendly content, in particular: Nineteen percent of beauty buyers who say blog posts impact their purchase decisions report they stumble upon the most useful content via search.